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HISTORY
2003~2009

Direct management

2003. 02 2007. 10 2009. 04 2009. 10
Opened 678 Apgujeong Store and started direct management
Founded Kang Ho-Dong 678 Co., Ltd.
Launched mid to low price roasted food restaurant ‘Kang Ho-Dong Baekjeong’
Launched traditional Anui beef rib steam and mixed rice brand ‘678 Jjim’
2010~2012

Franchise business

2010. 10 2010. 10 2011. 02 2011. 09 2012. 01 2012. 02 2012. 02 2012. 03 2012. 04 2012. 10 2012. 11
Attracted investment by ‘Seungsan Group’, a subsidiary of GS Group
Changed company name to 678 Co., Ltd. and started franchise business
Launched professional snack store ‘Kang Ho-Dong Cheonha’
Launched delicious chicken brand ‘678 Chicken’
Launched roasted beef intestine restaurant ‘Ahgassi Gopchang’
Opened LA of ‘Kang Ho-Dong Baekjeong’ in US
launched grilled skewers brand ‘Kkojang’
Opened Atlanta of ‘678’ in US
Opened Sydney of ‘678’ in Australia
Opened Hawaii Branch of ‘678’ in US
Opened the 100th restaurant ‘Kang Ho-Dong Baekjeong’ in Korean
2013~2022

Overseas expansion

2013. 05 2013. 08 2013. 12 2014. 05 2014. 05 2014. 06 2014. 09 2014. 11 2014. 12 2014. 12 2015. 04 2016. 11 2019. 07 2019. 10 2020. 09 2021. 12 2022. 12
Opened LA of ‘Ahgassi Gopchang’ in US
Opened NY Flushing of ‘Kang Ho-Dong Baekjeong’ in US
Opened Guangzhou of ‘678’ in China
Opened LA Fullerton of ‘Kang Ho-Dong Baekjeong’ in US
Founded 678 China corporation (678 CHINA) in China
Opened Manila of ‘678’ in Philippines
Opened the 300th restaurant ‘678 Chicken’ in Korean
Opened NY Manhattan of ‘Kang Ho-Dong Baekjeong’ in US
Opened Dalian of ‘Kang Ho-Dong Baekjeong’ in China
Opened Tianhe of ‘Kang Ho-Dong Baekjeong’ in China
Opened Hanoi of ‘Kang Ho-Dong Baekjeong’ in Vietnam
Opened Sydney of ‘Kang Ho-Dong Baekjeong’ in Australia
Opened the 30th restaurant ‘Kang Ho-Dong Baekjeong’ in China
Opened the 50th restaurant ‘Kang Ho-Dong Baekjeong’ in China
Launched delicious Delivery brand ‘Baekjeong Express’
Launched delicious chicken burger brand ‘678 Chicken Dak’
Opened the 70th restaurant ‘Kang Ho-Dong Baekjeong’ in China

20 47gil, Yangcheon-ro, Gangseo-gu, Seoul, Republic of Korea / TEL: +82 1577 3678 / FAX: +82 540 8311 / EMAIL: 678corp@hanmail.net
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