강호동백정

POSSESSED BRANDS

KANG HO-DONG BAEKJEONG

KANG HO-DONG BAEKJEONG

“Kang Ho-Dong Baekjeong” is a brand that offers premium meat with great service. Every “Baekjeong” restaurant is filled with traditional posters and furniture that creates a unique ambience where customers can experience the Korean food culture not only in their taste buds, but with all of their senses. The interior provides a folksy atmosphere using wood and tin to present a traditional Korean jocular design to complement Kang Ho-dong’s character. Implementing 678’s know-how of offering great taste with extraordinary service, Baekjeong has become a role model for Korean BBQ restaurants in America. Using only strictly chosen fresh meat and unique sauces, Baekjeong is a brand winning the hearts of everyone only with the taste of its meats.

Baekjeong:
Fun and Vibrant Place to
Experience Korean BBQ

The name “Baekjeong” comes from the Korean word for ‘butcher,’ to mean that we only serve premium cuts and offer a dining experience that emphasizes the most essential and unique qualities of Korean barbeque.

Baekjeong was ranked as one of “101 best restaurants” by food critic Jonathan Gold and named as one of the “99 Essential Restaurants” in 2013 and 2016 by LA Weekly. In his glowing review of Baekjeong in the Los Angeles Times, Jonathan Gold writes, “The food, while simple, is of surprisingly high quality.” Partnering with Kang Ho-dong, a famous Korean Comedian and wrestler, 678 USA has opened Kang Ho-dong Baekjeong high trafficked locations like the center of K-town in Los Angeles and in New York City. Upon arrival, it was instantly loved by the locals and became a must stop destination for tourists. Customers can choose from a wide variety of premium beef and pork cuts, which will be cooked before your eyes on our signature tabletop grills.

Each grill is uniquely designed to cook a variety of popular Korean side dishes, such as steam egg, vegetables, kimchi and corn cheese, in the trenches encircling it. You can enjoy your barbeque with a refreshing bowl of cold noodles, a choice of stew or our unique shakable traditional lunch box called ‘doshirak’.